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The real estate industry ... what could be less online oriented? Sure you can look at pictures, but your customers have to see the home, walk around, get the feel of the place. How can social marketing tools help you there? What does Facebook or Twitter have to do with selling real estate?


Every property owner knows that selling housing is not about buildings, it's about people. And between advertising and networking, the professionals spend 50-75% of their time trying to reach and interact with them. Current customers, potential customers and former customers form the core of a real estate agent's social network. Of course, every active agent wants the network to grow.

But how?

Even at the most basic level, a website like Facebook lets you reach, contact, and interact with many more people than you could ever see face to face. It simply has a wider reach than your phone. Something as simple as creating a Facebook page puts you right in the pool where you can swim with many others.

Grow your online presence and build an online community via Twitter and Facebook pages for your business. Then reach out. Explain what you do and do it in a way that shows your Facebook page fans how to help them. It's not about you but your customers.

Hit that theme in a dozen ways. Create a survey to find out their biggest gripe when shopping for a home. Post relevant news, offer photos, use the discussion table to generate buzz. Tell everyone about upcoming events.

Nothing wrong with self-promotion, but done right. Tell your fans for Facebook pages how you just closed a business and made a young newlywed couple in ecstatic over owning their first home. Talk to your city about how it has unique features. If it made a list of best places to live, even better. Tell everyone!

Social marketing ideas to promote your real estate business now - take it to the next level with Twitter. Twitter is much more focused on real-time interactions.

You're in the middle of an exciting business. A family has just moved to your area and you are showing them some of the unusual features that have recently been on the market at historically low prices. Tweet your enthusiasm to everyone out there. Passion breeds passion.

Invite all your online friends to visit at the first opportunity. Give free tips on how to find a good carpenter or gardener or plumber. List open house information. Inform everyone about local market trends. Everyone today is interested in how the economy affects real estate and vice versa. Be the go-to guru on Twitter for these insights.

Real estate professionals can stay in touch with their current client list and expand it significantly by taking advantage of the latest social networking tools. Real life, meet virtual reality. See how one improves the other.

Both Facebook pages and Twitter are where you can -

  • Build a community that surrounds your business and get extra exposure

  • Share valuable content about DIY resources and ideas. What's new in the "green housing" arena? What are the biggest benefits of using a real estate agent than doing everything yourself.

  • Inform fans about what's happening in the real estate industry. Are house prices rising? Down? Is it a buyer market or the seller's market. Tell them how they can best approach house hunting in the current market. How can they best stretch their dollars? Don't forget sellers - let them know the top ten things they can do to increase their chances of selling their home on the current market. Or what to expect when they first put their house on the market.

  • Ask fans for input and comments on their house hunting experiences. What have been the biggest obstacles, and how have they overcome them? Can they list their best resources they used for their renovation projects?

  • Create contests and special offers

  • Get a little crazy and creative - loosen up and have some fun

  • Announce your upcoming events, such as open houses, etc.

  • Upload your videos and pictures of homes you sell. Encourage your Facebook fans to upload "Before and After" renovation photos and videos.

  • Announce your new products / services

  • What is happening in your city and surrounding areas? Get people excited about moving to your city. Think about the different ways you can do it. Explore what the different neighborhoods do for fun and excitement. Why not share these with your social network visitors?

  • How about other related topics that your audience is interested in? Can you give them information on: home decor tips, ideas for green home projects, flooring options, diy resources, ROI for typical renovation projects, how to recycle old materials from renovation projects - both inside and outside the garden. The list goes on and on when it comes to topics related to home and garden.