Lisa-Marie-Photography Flower Mound Photographer serving Dallas, Fort Worth and North Texas
Taking the right photographs of a property plays a huge role in a potential buyer's decision whether or not they will see it. Wrong angles and the failure to use the verticals properly can turn off a viewer before you ever get the chance to talk to them about the home.
With that in mind, we have put together a step-by-step guide that will help you get the right pictures and get a much better chance of attracting interest in the property.
Step 1 - Get the right camera
Taking pictures of a property using a mobile phone or cheap camera will never cut it. The photos look like they were taken with poor quality equipment and it reflects poorly on the property itself. Make sure you invest in the right kit so that your photos look good and can be easily adjusted in post-production if needed.
Step 2 - Invest in a tripod
You don't want your photos to look like they've just been taken on a random walk around the house. Instead, make sure they look as professional as possible. Using a tripod provides the camera with a bit of demand for stability, so you can set your photos just right without having to worry about your hand slipping and ruining the image. Even better is having a tripod also when it comes to setting verticals for the image.
Step 3 - Get the right verticals
Experienced real estate agents will already be aware of the concept of verticals, but for those who are new to the game, the idea is to make sure that all vertical lines in a photo look straight in an attempt to make the image look more attractive. A vertical is anything that looks like a line, such as doors, window frames and walls. Making sure they look straight is very important, as a skewed photo can shoot a person away from the property before looking at it. This is where your tripod comes in, because you can use it to make sure your photos are 100% level. If in doubt, use a measure to double check.
Step 4 - Get the right lighting
A property must look like it's inviting to make it more eye-catching to the average viewer, so make sure you take full advantage of the lighting to illuminate the room. Try to avoid unnecessary darkness or shade as it adds a suggestive element to the photograph that can put off a viewer. Instead, arrange the room so that it looks more open and ensure that natural light sources are fully utilized. In some cases this may mean waiting a day or two to get the right conditions, but it will be worth it in the end.
Step 5 - Post-production
Once you have taken your pictures, do not be afraid to check them out and see if there are any elements that can mess up. If you have the right software, this can be done fairly quickly without over-editing the photo to the point where it incorrectly represents the property.